We love increasing visibility and raising awareness around so many wonderful causes through our events.

Amy Doherty

Founder and Lead Planner

Location: Boston, MA

At Amy Doherty Events, we believe that an event should not only have a seamless production but that it should also set the stage for a greater purpose. We are confident that our approach puts us in a position to succeed in both areas. And above all, we like to have fun!

How long has your company been producing events? What is your main focus?

Amy Doherty founded Amy Doherty Events (ADE) in 2015 with the goal of sharing best event fundraising practices with mission-driven teams everywhere. Since its inception, ADE has grown to a dedicated team of three event gurus. We are a great resource for our clients; we understand how to strategize, plan and produce events to create a successful result. We know how to work with committees, boards and senior leadership and staff, all while collaborating with a multitude of internal teams, if necessary. In addition, ADE can be brought on board to help with staff transitions to bridge the gap while you search for and identify the right candidate; in the end, your events will not be impacted.

What do you enjoy most about your role in corporate event planning?

We love increasing visibility and raising awareness around so many wonderful causes through our events.

How do you keep up with the constant change in the industry?

We regularly attend seminars and conferences to keep up with the different event trends and strategies.

How do you mix the current trends with the traditional to create a meeting that is engaging and informative?

We make sure trends coupled with traditional elements are appropriate for the audience and well balanced throughout the timeline.

Do you have any advice for a company having a hard time choosing a theme? Is a theme necessary?

I think a purpose is more important than a theme. Asking the question “why is everyone here” should drive the agenda.

What are some ways to personalize a corporate event?

Through decor, gobo lighting, food/drink presentation, signage or a takeaway.

What do you see as the corporate event industry’s greatest challenge, currently?

The market is saturated with events! Generating attendance is more difficult than ever.

How do you leverage event technology and what would you consider the biggest game-changer?

A big game changer is using Ipads for guest check in; its quick and will eliminate a long entrance line!

Have you used Gamification in your events? If yes, how was it received?

I’ve used gamification to increase fundraising dollars on site. Its a great way to engage guests and they love it!

What is your favorite city for events and why?

Boston, it’s my hometown.

What are some practices to follow that will help you to create the Wow factor that attendees seek with a limited budget?

A heartwarming and inspiring speaking program.

How do you measure the success of an event?
Looking at stats can be a helpful way of measuring a successful event i.e. # of attendees, expenses incurred vs. dollars raised, new relationships established, post-event activity.

Amy Doherty
Author: Amy Doherty

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