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A theme could be a simple word, a phrase or slogan, or a decade.

I love a good theme – it really helps to shape the day/week/event. My recommendation for choosing a theme is to brainstorm with key stakeholders and really think outside the box. A theme is a vision, a feeling, a moment in time. A theme could be a simple word, a phrase or slogan, or a […]

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Sometimes you can find inspirations, phrases, locations, or feelings to help create a theme.
I believe that every event and every piece of that event should contribute to a larger narrative.

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