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Everything should start with brainstorming sessions and see what words come up over and over as you talk about the company and its goals.

If you want to draw attention and have them remember your event and why you hosted it, whether employees or clients, you need to tell a story and every story has a title. That title is your theme. Everything should start with brainstorming sessions and see what words come up over and over as you […]

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If you’re relying on a theme to make your event a success each year, then you’re not really getting deep enough into the purpose of the event.
Themes actually make planning an event easier, because they provide structure.

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