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If you’re relying on a theme to make your event a success each year, then you’re not really getting deep enough into the purpose of the event.

The way I see it, themes are crutches for an event. If you’re relying on a theme to make your event a success each year, then you’re not really getting deep enough into the purpose of the event. Organizations have brands and identities that should be reflected in everything it does, including events. Obviously, you […]

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They do not have to be over the top themes, but the client and I need to agree upon the ultimate design aesthetic or else things will begin to get away from us.
Everything should start with brainstorming sessions and see what words come up over and over as you talk about the company and its goals.

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