Ultimately, it's going to take event producers connecting with sponsors during the creation phase to determine what makes the most sense for the virtual attendees.

When it comes to Sponsor ROI, the biggest thing that sponsors want are activations. They want to see people with real interest in their products or services. Virtual events that use impressions as the selling point will not attract sponsors in the same fashion as virtual events that are sending attendees directly to sponsor’s landing […]

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