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While a theme is not necessary, it does help to unify an event that has a more loose purpose.

While a theme is not necessary, it does help to unify an event that has a more loose purpose. A theme can be a color set (like your brand colors) or can be a story (past, present, future of your company). Your event planner will listen to your event goals and purpose and help you […]

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I believe that every event and every piece of that event should contribute to a larger narrative.
Before choosing the theme, though, you must consider the purpose of the event, the attendees, and the venue.

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