Since our industry has been shattered into many pieces since the onset of Covid-19, the horizon that excites me is watching the creative turns we take to take care of our clients, guests, and the experiences we can offer to all.

Dana Bresin

Creator and Owner

Location: Encino, CA

Founder, Dana Bresin, has been in the business for 20 years, bringing all of her skills together to create DB Creativity. Beginning her training in her family restaurant business at a very young age and learning a true love of the service industry, Dolores’ Restaurant was the training ground for “back of the house”, kitchens, serving, and management skills. From there, she opened a family floral shop in Playa del Rey. She remained involved in a local youth group to give back to the community as an adviser for 15 years. The combination of all her skills and experiences have made DB Creativity what it is today.

DB Creativity has grown to a team of coordinators and a design team that can grow as large as our needs on any given weekend.

Values – 

  • Giving Back: DB Creativity believes in tikun olam and supporting the community around us. We are honored to extend further into our community by hopefully brightening someone’s day with donations from your special events. Check out our donation programs or ask us about our military or police officer discount!
  • Transparency: We respect our clients too much to not be transparent. We make sure budgets, pricing, and plans are all communicated upfront, pros and cons are honestly communicated, and vendors recommended have integrity and share in our values.
  • Client-Focus: It’s simple – It is YOUR event – not ours. We are here to support you and bring life to YOUR dreams for your big day.

Unique Approach –

  • We infuse creativity through the entire planning process, not just design. This includes creative budgeting, referrals to inspiring vendors, and innovative entertainment to bring new experiences to your event. We love a challenge, pushing the envelope, and creating unique, personalized events.

Who We Are –

  • DB Creativity is made up of a team of coordinators and designers. Each member of our team has personally trained and mentored with owner, Dana Bresin.

What’s the biggest challenge you’ve ever faced while planning an event and how did you overcome it?

We try to plan for it all, however, when a certain cake company did not deliver a wedding cake to one of our weddings, I quickly sent my team into the markets and bakeries that were open and created a most fabulous display of cakes – all flavors, shapes, and sizes for the evening and only the couple and their parents knew that something was not right.  Everyone else marveled at the amazing selection! This wedding was featured in California Bride Magazine.

What are 2 trends in the event planning industry that you’re excited about?

The only trend in our industry due to COVID is creativity. We as an industry and a country are being forced to re-invent how we socialize.  So, I am most excited about all the ways to recognize the milestones in our clients’ lives in a new way! Hopefully restoring some happiness to their families.

What are some tips for creating an elegant and memorable event on a tight budget?

My best advice to a person on a tight budget would be to know your priorities. Spend money on the things that are most important to you and to your guest experience.

If you had unlimited resources, what would your dream client and event look like?

Wow! Great question. I think my dream client is one that does not hold onto my reins tightly! Any budget but allowing me to just do what I do and not question… let me create their dream event and then allow the surprise of it! Trust is a major component of how I plan events with my clients.

How important are your relationships with vendors and what are some ways that you successfully cultivate and ensure good rapport?

My vendors are the ones who make all events shine… I take great care in how I choose my trusted vendors and create bonds with each of them. Most important to me is likemindedness – I want to make sure that all the vendors on the team know the goal is to please our client! We all work so hard and aim to please and the team becomes family!

What advice would you give someone who needs to plan a fundraiser but isn’t sure where to start?

Fundraisers – start with the cause – I always try to find what makes sense for the driving force of the organization. Find what encourages and excites the supporters and then work the deal with all the vendors who have a vested interest in the cause!

What’s the most exciting thing on the horizon for you personally or professionally?

Since our industry has been shattered into many pieces since the onset of Covid-19, the horizon that excites me is watching the creative turns we take to take care of our clients, guests, and the experiences we can offer to all.

What inspired you to launch your own company in the event industry? How long did it take from initially having the idea to setting up and starting to attract a client base?

I had already been in the Florist industry – the inspiration was my clients. On a wedding day on any given day, I would watch these brides suffer with decisions made long before the day that no longer suited them on the day. I would walk in with a bridal bouquet and my bride would be in tears.  I ended up staying with them after the delivery to help “fix” all the decisions that went sour on the day! Bringing happiness and relief on their special day made me feel terrific too!

What’s the first event you can ever remember planning and how did it go?

I was given the opportunity to plan a Bar Mitzvah for one of my dearest friend’s child. For all of my peer group, it was one of the firsts. The journey of planning is where you learn and we learned a lot together.  The end results were outstanding and then we knew we were doing it right for the right reasons!

What are some things you wished you knew before starting your businesses?

I wish I knew that the by-product of my choice would be a degree in Psychology. Many hours are spent caring for the emotional drain caused by the big day, family struggles, the opinions of others, etc. I am always a sounding board for my clients, a dead-end where they can speak freely and seek advice without judgment. Each celebration seems to bring me a new friend and I cherish the relationships I have built with my clients.

What’s the most surprising or unusual request you have ever received from a client and were you able to fulfill it?

I have fulfilled many odd/strange/unusual requests – but I would never share those secrets of the big day. That is between my client and me and will always remain that way!

Susan Null
Author: Susan Null

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