Helping a client tell their story in a unique way is one of the best things about being an event planner.
Denise Galbraith

Denise Galbraith

Event Manager

Location: Los Angeles, CA

Our goal is to be the only event planning company you’ll ever need. We take all the stress off your hands, so you never lose a step in running your business. Our event planners express a unique passion for helping people create and celebrate the moments that truly matter. We are customer-centered, which means we take the time to understand our clients by tailoring each event to their needs. Your business is unique; from the employees and their families to your business philosophy. Let us help you celebrate it. Contact our event planners to get a free estimate for your event.

How long has your company been producing events? What is your main focus?

Event Solutions has been around for over 30 years with a focus on the unique needs of corporate events and company picnics. Production of corporate events requires more than just focusing on social aspects – there is branding, business image to maintain, and technical requirements that are not seen anywhere else. We thrive on providing outstanding customer service and extraordinary experiences for employees, clients, and guests.

What do you enjoy most about your role in corporate event planning?

Helping a client tell their story in a unique way is one of the best things about being an event planner. Corporate events have specific goals in mind that help make planning and production both a challenge and a reward.

How do you keep up with the constant change in the industry?

Being innovative is one of the most important ways to keep up with the ever-changing industry. We are always brainstorming novel ways to excite our clients and wow their guests.

How do you mix the current trends with the traditional to create a meeting that is engaging and informative?

Every event is different. We first like to focus on what the client’s business is in and then what their event goal is. For example, if they are in the tech industry and their goal is awareness,  we strive to come up with something unforgettable that uses their brand and industry in a novel way – like a holographic entrance!

Do you have any advice for a company having a hard time choosing a theme? Is a theme necessary?

While a theme is not necessary, it does help to unify an event that has a more loose purpose. A theme can be a color set (like your brand colors) or can be a story (past, present, future of your company). Your event planner will listen to your event goals and purpose and help you select a theme or unifying element that will best help you meet those goals.

What are some ways to personalize a corporate event?

The best way is to look closely at your event’s purpose and attendees. Branded give-a-ways and small touches can go a long way (think logo on a light-up bar). Perhaps your event has a custom slogan and image that can be added to just about anything nowadays, from water bottles to T-shirts – even projected onto the walls.

Recently, we have done personalized engravings on wine glasses which is both entertaining to watch and a nice give-a-way. If your event needs a wow factor and a big entrance, we’ve done holographic entrances. It all depends on your goals, budget, and vision.

What do you see as the corporate event industry’s greatest challenge, currently?

Currently, like all of the event industry, the COVID19 pandemic has proven to be the most difficult challenge to overcome. People want to meet, to gather, but safety concerns prevent that so we have had to invent some novel ways to allow socializing without compromising the physical distance that keeps guests safe.

For many, that means a virtual event, but we also have hybrid events and exciting NEW never-seen-before options that allow guests to participate in a shared experience while remaining safe and adhering to COVID19 guidelines.

How do you leverage event technology and what would you consider the biggest game-changer?

Event technology has evolved so much over the years, it is hardly the same thing as it was 30 years ago. Even the most basic technology has beefed up. Like TVs – we often used these for information videos or clips on repeat. Now, we have 4k screens that can be built up to cover a space the size of a house, play a video ending in a virtual vault door, and have them open as a grand reveal!

We have also entered a world of VR, with headsets that take guests anywhere in the world and holographic entrances that are selfie-worthy. It is truly remarkable what can be done with technology now.

Have you used Gamification in your events? If yes, how was it received?

We use this on a regular basis in our team building style events. It helps keeps teams engaged without being too obvious. It also provides a new approach to evolving an event from something more than just a schedule.

What is your favorite city for events and why?

We produce events all over the country, but the place I love most is here in my new hometown of Los Angeles, CA. LA has proven, time and time again, to be the mega capital of entertainment in the world which allows us to be at the forefront of event entertainment. From guest stars to hybrid tech/human performances, it is all here. The beauty of the beaches, mountains, deserts, and forests (all within a drive from LA) means you can provide a HUGE variety of events in any given year. It never gets boring!

What are some practices to follow that will help you to create the Wow factor that attendees seek with a limited budget?

Creating any WOW factor takes creativity, first and foremost. For those with a limited budget, a strong network and an excellent relationship with vendors is a must. The bigger your network, the better your chances of being able to provide for a range of budgets.

Finally, prioritize the other elements of the event so that what budget you do have is best alliterated to give the biggest “bang”.

Sustainability is a current movement that can be challenging for large events. What is your approach?

We try to build in sustainability practices from the ground up. From recycling bins to bamboo tableware, there are dozens of places where an event planner can “go green” to limit their carbon footprint. Having an open discussion with your client on what their priorities are will also help identify areas where you can bring in environmentally friendly elements, such as live plants vs cut flowers.

How do you measure the success of an event?

We often work with clients who are hosting corporate events that have a specific goal in mind. These goals are very measurable. Of course, our most important measurement is client feedback.

Susan Null
Author: Susan Null

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