I developed software for Wedding and event industry professionals to truly walk them through the inquiry process with a client, team, and execution with education in mind.
Mayuri Parikh

Mayuri Parikh


Location: New City, NY

With almost 10 years of experience planning and designing cultural weddings, Mayuri and her team at Mayuri’s Floral Design are well-versed in what it takes to plan weddings of any size. Our event designs are customized to the individual, from large weddings with over 500 people to small, intimate affairs. We provide the florals, and will work with you to create and execute your vision in your Rockland, Westchester, New York City or Northern New Jersey venue.

Having owned and operated successful floral, design, and event planning businesses for almost 20 years, Mayuri wanted to create one place to include all her client materials and ideas, without having to change platforms, to make the experience smooth and flawless both for her own team and for her clients. Out of this idea, True Client Pro was born in 2018.

How long have you been a florist? What inspired you to become a florist?

I love being with nature and love working with anything that grows. My love for flowers started with picking flowers for my mom and grandmother every morning when I was in India.

Honestly, I didn’t set out to be an event designer. My background is actually in accounting! However, I really loved working with plants and nature in any form (cut or planted).

When I was at Rutgers-Newark, I wanted to take a botany class but found Latin difficult while learning English. My husband had his residency near the Bronx Botanical Gardens, and they had given us a pass to the gardens. I use to take a lot of strolls through the garden, and I stumbled upon the intensive crash course in designing. I was also the one who always organized and designed events for family and friends. As my kids got older, I decided to restart my business, focusing on weddings and events only.

What are your favorite flowers/greenery to work with?

I don’t know a lot about flowers, just enough to be dangerous.

My favorite flowers are scented lily of the valley, garden roses, freesias, clematis, dusty miller, ferns, and eucalyptus.

What’s the first event you can remember working for which you provided florals and how did it go?

Oh, I can cry thinking about it.

It involved hydrangea, is all I can say…And not realizing they were not good quality.

It was low budget, so hydrangeas. Thank god the event was not till later in the day. I called my wholesaler in the morning and got more and replaced them. NOT well.

What type of arrangements would you suggest for an event with a tight floral budget?

I try to design things that they can repurpose in a few places to help along with the budget.

For example, a Ceremony Arch garland or a cluster of flowers can be reused on the head table. A Bridesmaid’s bouquet, if designed short  can be used as a centerpiece.

Multiple components like small bottles with flowers and greenery can be used from cocktail to powder room, added to a bouquet, etc.

What’s the biggest challenge you’ve ever faced while preparing florals for an event?

On a hot day, an outdoor installment in 109 degrees with heat warning when the bride just simply won’t move the event indoor.

What are 2 trends in the industry that you’re excited about?

I love the natural look of florals and I am loving small events.

What’s the most exciting thing on the horizon for you personally or professionally?

As I am wrapping my floral business to be 60 events a year, I am looking to do a handful of events that I truly enjoy and have creative freedom with.

In addition to this, I love helping other florists teach one-to-one on the business behind the floral and draping.

Last on the list, but most importantly, I developed software for Wedding and event industry professionals to truly walk them through the inquiry process with a client, team, and execution with education in mind.

What are some things you wished you knew before starting your business?

I wish I had a mentor, coach. All of it – I did not know much but I am like a sponge. I like to learn and challenge myself.

I learned a lot in the process, not only the business but things about myself. I grew in my business and learned what I am good at, what I enjoy, and what I don’t enjoy in business.

What is the most unique location that you’ve been asked to dress up with florals?

Top of the mountain at Hunter mountain. Taking everything via gondola.

What sets you apart from others in your field?

True Client Pro Software is unique because it is not just a Software, CRM; it is where all the details come together for you, your team, execution, instruction, reports, communication with clients, and much more.

For my floral, what sets me apart is that I do Indian events. I can create mandaps, garlands, and do planning along with the florals.

Where do you find ideas for your floral designs?

I like to talk to the clients, learn about them, where they are getting married, what their budget is, and then think about what inventory I have. You throw all of this in a pot, stir and you come with a design.

I am not a floral designer who charges the client 50,000 for florals. Have I done events with that budget? Yes, but a handful of them.

Anything else you’d like to comment on while we have you?

I want to take a moment to encourage all the entrepreneurs to pursue their dreams, don’t take no for an answer, keep dreaming, and keep the hustle real.

Most importantly keep learning, invest in yourself and trust your instinct.


Mayuri Parikh
Author: Mayuri Parikh

Share on Twitter: