The unexpected factors are the biggest challenge in the world of events!

Stacy Felkar


Location: Edmonton, Alberta, Canada

With over 15 years of event management and marketing experience, we have worked within a variety of industries including international trade, professional sports, not for profit and agriculture. We enjoy new challenges and look forward to continuing to diversify our business into new industries.

Relationships are a big part of our business. We strive to maintain a superior level of service for our clients. We work with you to ensure that your objectives are met and goals are achieved.

What’s the biggest challenge you’ve ever faced while planning an event and how did you overcome it?

The unexpected factors are the biggest challenge in the world of events! Due to the nature of the challenge, there is no catch-all solution for problem-solving. It does get easier with time and experience. The best advice is to keep calm, focused and do the right thing, even if it isn’t the easy thing. Make sure to include the essential stakeholders in the decision making and/or resulting decision. Then communicate it to all those who need to know.

How important are your relationships with vendors and what are some ways that you successfully cultivate and ensure good rapport?

Relationships are the ultimate foundation that you can build your career and events on. It is the same as having circles of people to support you in your personal life, you also need them in your professional life. Their support will help you grow and evolve your events. It is important to remember that relationships are a 2-way street and you need to also be a giver when they need you!

What advice would you give someone who needs to plan a fundraiser but isn’t sure where to start?

Plan! Know what your objective is, then move onto the goals and tactics to get there. Make sure the event plan is written and shared with the internal team. Keep updating it as you move through the event cycle. A well-done plan can serve as a future event blueprint.

What’s the most exciting thing on the horizon for you personally or professionally?

I am part of the event management team for a smart agriculture educational event that we launched this year. It is a new event concept that was built from industry feedback. We will make some tweaks working towards making it even bigger and better for year 2 in summer 2020! I love being a part of an event that is helping address future challenges for our society such as how will we feed 9 billion people in the future.

What inspired you to launch your own company in the event industry? How long did it take from initially having the idea of setting up and starting to attract a client base?

I had worked for a large organization on their signature events. Once I had my second child, I decided to form my own consulting company to have more flexibility for my family. I was able to keep the organization I was an employee for as a client then was able to build my client base over the first year. I continue to work with not-for-profit clients and love it!

What are some things you wished you knew before starting your businesses?

To have a successful event, it is in the details from start to finish. You need to stay consistent in focusing on every aspect. If you are not able to start out strong focusing in on the smaller details due to experience or environmental circumstances, do the best you can until you are able to drill down on the finer details. This is the difference between a good event and a great event. In the world of events, you can never be too big for your britches. You need to be the problem solver no matter how big or small. Ultimately, this leads to people’s perception of the event (and you) You want to give everyone involved the best value experience possible with your event!

Anything else you’d like to comment on while we have you?

If you love what you do and believe in the cause or objective of the event, that commitment will shine through. You can make all the difference that your event needs to be a smashing success!

Stacy Felkar
Author: Stacy Felkar

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