With our ever evolving industry, its imperative that we find ways to personalize corporate events by including a fair amount of virtual aspects.

Treasa Leigh Brown

Founder / Creative Director

Location: Toronto, Ontario

Treasa Leigh Brown is an event professional extraordinaire. As Creative Director of Award-Winning Leigh Event Group, Treasa is one of the finest Event Planners in Toronto and beyond. Nominated and awarded for ‘Event Planner of the Year’, featured in BizBash articles, TorontoLife Magazine, and numerous well-known Podcasts – she is inevitably a profound expert in her field, with a mission that far exceeds any of these titles. Her fervency to curate unparalleled, intricate, and ‘out-of-the-box’ event concepts is what sets her apart from others.

In 2010, Treasa launched her greatest pride and joy, Leigh Event Group. Entering the industry first as a Wedding Planner, she quickly shifted gears into corporate event management, production and design. Her bold and dynamic character allowed her to achieve unprecedented success and build a reputation of excellence in a very short period of time.

Leigh Event Group has worked with a number of seasoned professionals in the event industry, leading to the belief that we do not remember the days, but rather the moments. The importance of executing meaningful moments for our clientele inspires our team that much more to create limitless, life-long experiences.

Additionally, Leigh Event Group establishes visionary corporate Partnership Services to conjure proliferation for business related needs in order to physically illustrate precise details. Whether your consumer brand is beauty or lifestyle related, we ensure to implement innovative ways to develop life-long knowledge, business growth, and a positive outcome for success rates.

  • Featured in platforms such as Toronto Life, Wedluxe, Grace Ormond, Wedding Bells, Bridal Affair, Wedding Chicks, Event Source, Lavish Dulhan, Style Me Pretty, and many more
  • Awarded BIZBASH 250 – Industry Trailblazers
  • 2020 Event Planner of the Year Winner

How long has your company been producing events? What is your main focus?

Leigh Event Group has been producing events since 2010. Our main focus is to ensure that each event has a purpose that establishes a positive impact on our client’s life, or an overall goal for their brand that results in constructive development.

Our team acknowledges that with each client comes a personalized, distinctive set of expectations, which we assure to not only meet, but to exceed. Actualizing corporate visions, Leigh Event Group strives to leave lasting impressions on each client’s audience and implement opportunities for brand exposure, all while remaining true to their trademark. Leigh Event Group will provide the incentive each of our clients have been looking for.

What are some ways to personalize a corporate event?

With our ever evolving industry, its imperative that we find ways to personalize corporate events by including a fair amount of virtual aspects. Not only have we simplified and customized the registration process for many businesses but we’ve also included many virtual activations that fit the theme of the event. Knowing the purpose of the event helps us tap into our creativity and create experiences that fit the mold of the theme. One of our favourite creations was creating a custom silent DJ Party at a non-profit art exhibition, to ensure the inclusivity for all types of artists.

What is your favorite city for events and why?

One of our favourite cities for events is Los Angeles. The reason we love Los Angeles so much is because of the versatility when it comes to venues. We’ve had clients that asked us to create a vacation themed event and brought it to life with the help of the many beaches, venues that surrounded them, and phenomenal vendors. We’ve had a client that wanted to create a Night in Dubai experience and was able to incorporate the cuisine, music, and visuals because of the luxurious hotels/venues that exist in LA. Los Angeles is a city that encompasses a plethora of vibes, great energy, and continues to impress each and every one of our in-town and out-of-town clients.

What are some practices to follow that will help you to create the Wow factor that attendees seek with a limited budget?

One of the main practices to follow to ensure a WOW factor with a limited budget is to focus on the details. Through our history of working with many corporate companies, we’ve realized that most solely look at the bigger picture. Although the bigger picture is important, the attendees are the ones that experience and appreciate the “little things” that are just really known as the details. Take the time to think about where your attendees will spend the most time and customize that area of your event even more. Using your budget to create a memorable experience in a short amount of time is also far more effective than aiming to throw a lengthy event with an extensive timeline.

How do you measure the success of an event?

We measure the success of an event in a multitude of ways. During the initial planning process we use a planning software to keep track of all analytics to be able to assess all details of the event. A few ways we measure success is with post event testimonials, monitoring social media activity, and post event sales.

Overall, a successful event leads to better recognition and with recognition comes increased revenue, which in the eyes of the majority of our clients translates to success.

Susan Null
Author: Susan Null

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