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From beginning to end, each attendee should have an experience that strengthens their relationship to the organization.

As many things as possible should be personalized with every event. This is par for the course when the attendee is the focus of all planning. It demonstrates that you understand them, their needs/pain points, and can address them. That understanding is going to incentivize them to not only show up but also pay attention […]

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Subtle branding or messaging can be built into an event.
A pre-event survey is a great way to gather information about the attendees and ensure they have a great time from start to finish.

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