When thinking about providing sponsors with a return on their investment, it's important to consider their goals and objectives for supporting your event in the first place.
When thinking about providing sponsors with a return on their investment, it’s important to consider their goals and objectives for supporting your event in the first place. For some, it’s a straight business development expense, and they’ll measure success by how many attendees convert to customers; for others, it’s a marketing expense, and a chance to […]